About Us

Over 20 years ago, our founder recognized that marketers and business owners understand their industries and customers but sometimes need more information to make critical decisions. He started 1st Resource to deliver the answers our clients need so they can confidently move forward and make those decisions. Unlike other market research firms, we infuse every project with our unique Social Intelligence MethodSM, which combines social psychology and behavioral economics to get to why customers behave the way they do.


Who We Are


Our team of talented research analysts come from strong operating backgrounds, and have faced many of the same questions and challenges as our clients. We know how to deliver research that provides the answers and insights urgently needed, along with the confidence to move their business forward. Click on the team photos to see our bios.

Stu Perlmeter

Principal and Founder


Bruce Stouffer

Senior Analyst


Rebecca Hoskins

Senior Analyst


Janet Flesch

Senior Analyst

Jennifer Fredrickson

Senior Analyst

Paul Houston

Senior Analyst



Heather Kramer

Project Manager


Carol Kauder

Qualitative Analyst

Kelly Eisner

Qualitative Analyst

Elizabeth Lones

Qualitative Specialist