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Making it Personal

Stu Perlmeter Leave a Comment

Those of you who are responsible for new business have all experienced losing a new business opportunity that you a) really wanted, and b) fully expected to win.

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When Research Goes Wrong

Stu Perlmeter Leave a Comment

In Market Research, there is a certain flow to how projects get defined. Early on, a project is defined as a quant project, a qual project, or maybe a combination of elements. Often this definitional process is right and good and yield the results for which it was intended.

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Making the Consensus Sale

Stu Perlmeter Leave a Comment

We’ve all seen the bumper stickers in traffic: No message; just a cryptic number – 13.1, 26.2 or even scarier digits if you are a normal person who doesn’t run ultra-Marathons.

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The Steroids Aren’t Working

Stu Perlmeter Leave a Comment

We’re all tired of sports metaphors in business, so I won’t belabor this one too much. In enterprise sales, there are many things we do to amp-up our results and reach the lofty goals we set, or as it often turns out, are set for us.

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The Fog of Knowing

Stu Perlmeter Leave a Comment

In life, when major events happen, we have a need to understand why. Clarity and crisp definition are satisfying, because we detest ambiguity. Clarity rules, even if the simple answer we come up with is flat wrong. Welcome to the world of humans.