If you’ve considered the need for sales and marketing due diligence as part of the acquisition or funding process, you are making a sound decision.
If you’re on the buy-side of an acquisition, you have the daunting task of vetting all the value elements that are propelling the deal forward.
If you are participating on the buy side of a deal, there are many obstacles to clarity. Whether you are looking at it from a strategic or financial perspective, there are many landmines to avoid. An obvious one is gauging the future.