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Research. Analysis. Insights.

1st resource delivers collaborative Market Research and in-depth Win/Loss Analysis with a unique application of social psychology. The result – deeper insights into why customers buy, why they don’t, and the real likelihood of success for entry into new markets.

A deeper understanding of customer motivations and group-decision making is critical in crafting a winning strategy, and in conducting the quality research necessary to support it. Our collaborative style assures the focus and the results are aligned with your goals and direction.

Drive value. Shape new businesses. Determine profitable directions – that’s essential market intelligence.