Customer Insights. Market Intelligence.
Your Keys to Ignite Growth.

Get the answers you need to make sound strategic decisions.

Strong leaders insist on a rigorous path to decision-making, with a focus on customer insights and market intelligence. Clear answers emerge when you ask the right questions using market research that gets to why customers behave the way they do. 1st Resource delivers the answers and insights needed to help your business win and move forward with confidence. 

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Our Services

Customer Insights
Customer Insights

Uncover true drivers of customer buying behavior and loyalty

Market Research

Get the right methods and approach to support marketing decisions

Market Opportunity Analysis
Market Opportunity Analysis

Inform strategic decisions with customer, market and competitive intelligence

Market Opportunity Analysis
Sales & Marketing Due Diligence

Validate revenue projections in a proposed acquisition or funding situation

Business Association Research
Association Member Research

Get actionable insights from your member satisfaction surveys