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Pondering the Metaverse

Stu Perlmeter Leave a Comment

Like many, I was not surprised when Facebook renamed as Meta. After all, this was the company that transformed the notion of ‘friendship’, hurling it into virtual space. But when Microsoft recently announced a deal to acquire Activision Blizzard for $68.7 billion, that got my attention.

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Intuition vs. Bias

Stu Perlmeter Leave a Comment

In this age of data-driven insights, it’s useful to take a step back and question their source. As Market Researchers, we’re often asked to come up with novel ways to anticipate future events. So, it’s natural for us to think about how it is we come to know anything, which gets to the science of epistemology, the science of knowing.

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Winning and Losing – At the Same Time

Stu Perlmeter Leave a Comment

Usually we think of win-loss analysis as something we do to put losses under the microscope. That way, the common thinking goes, you will see what you did wrong and fix that, in order to win more often in the future. A worthwhile motivation to begin the exercise if you’re not engaged in it already.

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It’s Not Surprising

Stu Perlmeter Leave a Comment

So, why are you surprised? As hard as you work on closing significant sales, you think you might know better. Yet, even as a finalist, you find yourself sweating bullets while waiting to hear if you’ve won the deal.