If you’re a B2B marketer, here’s what you need to know about Customer Satisfaction (C-Sat) and why you should be wary of NPS as a sole measure of customer experience.
The Conundrum of Customer Satisfaction
This is the time to get serious about learning all you can know about your valued customers. And what you may learn can give you the keys to drive everything you do.
Performance and Accountability – The Two Mantras of Growth
You would be hard-pressed to name a couple of themes in business that have received more attention over the past few years than Performance and Accountability.
Satisfied Does Not Equal Loyal – The Flaw in Customer Satisfaction Measurement
We all recognize the need to measure it, and almost universally, there’s a program in place.
What do you really need to know about your members?
One of the hardest tasks Association leaders own is knowing what is truly on members’ minds, and how to shift the agenda in response.
Growth is for Grownups
Developing new growth ideas can be exciting, but at the same time fraught with risk. What can be better than leveraging the unique competencies of your organization to solve customer problems in a way that no one in the marketplace is currently doing?
Enjoy Your Planning Retreat
All great questions that beg great answers. Don’t let your lack of preparation spoil the party.
Sales and Marketing Due Diligence – The Need for Speed
If you’ve considered the need for sales and marketing due diligence as part of the acquisition or funding process, you are making a sound decision.
Sales and Marketing Due Diligence Adds Credibility to the Financial Forecast
If you’re on the buy-side of an acquisition, you have the daunting task of vetting all the value elements that are propelling the deal forward.
Measuring Value in an Acquisition or Funding Situation
If you are participating on the buy side of a deal, there are many obstacles to clarity. Whether you are looking at it from a strategic or financial perspective, there are many landmines to avoid. An obvious one is gauging the future.