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It’s Not Surprising

Stu Perlmeter Leave a Comment

So, why are you surprised? As hard as you work on closing significant sales, you think you might know better. Yet, even as a finalist, you find yourself sweating bullets while waiting to hear if you’ve won the deal.

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This Seems Too Easy

Stu Perlmeter Leave a Comment

“This is a three-billion-dollar market; if we can capture just one percent of that, we will crush it!” This is the type of statement often heard from champions of a business expansion effort.

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Sounds like a great idea!

Stu Perlmeter Leave a Comment

One of the most exciting things that happens in businesses of all stripes is innovation — the next generation of a product, a new product launch or market entry; perhaps a new go-to-market strategy.

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The Power of Customer Insight

Stu Perlmeter Leave a Comment

Don’t lose sight of human source data… The trend toward data-driven or supported business analytics has accelerated. And it is valid for most of the findings its proponent’s advance. Product-market mix planning, demand modeling, customer alerts, the list goes on.