About Us

Over 20 years ago, our founder recognized that marketers and business owners understand their industries and customers but sometimes need more information to make critical decisions. He started 1st Resource to deliver the answers our clients need so they can confidently move forward and make those decisions. Unlike other market research firms, we infuse every project with our unique Social Intelligence MethodSM, which combines social psychology and behavioral economics to get to why customers behave the way they do.

Stu Perlmeter, Principal and Founder

Stu Perlmeter
Principal and Founder

Bruce Stouffer, Senior Analyst

Bruce Stouffer
Senior Analyst

Deborah Risden, Senior Analyst

Deborah Risden
Senior Analyst

Kelly Eisner, Senior Analyst

Kelly Eisner
Senior Analyst

Heather Kramer, Operations Manager

Heather Kramer
Operations Manager

Carol Kauder, Qualitative Analyst

Carol Kauder
Qualitative Analyst