The 1st Resource Hub for Chief Outsiders CMO/CSOs

1st Resource is Chief Outsiders’ trusted marketing research partner, providing robust insights to drive strategy forward.

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Managing the many priorities of your engagements can be challenging.  Customer and market insights are one possible pivot point, where collaboration with research professionals gets you to deeper insights faster. Check out our 1st Resource Insights Guide to identify how market research can most effectively help you and your client get the Insights you need at each stage of the Growth Gears.

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Bringing Win-Loss Analysis Within Reach of Lower Mid-Market Clients

In a CMO or CSO engagement, you want tools that have impact, but your toolkit must fit the engagement. That usually involves limited time and budget. You need to move fast and deliver value, while minimizing incremental budget.

New Win-Loss Program for Chief Outsiders CMO/CSOs

New Research: The Product Marketer's Win-Loss Reality Check

Most companies recognize win-loss analysis as valuable, but here's what our latest study uncovered: the majority of product marketing leaders rate their programs as only "somewhat effective."

Why the disconnect? Organizations are relying on methods that consistently underdeliver, including CRM data pulls, sales-generated reports, and internal interviews that rarely capture the candid feedback needed for real improvement. The programs that succeed secure executive buy-in, run continuous processes, and most importantly, use neutral third parties to conduct customer interviews that unlock the honest win-loss insights you need.

Ready to transform your win-loss program from "somewhat effective" to genuinely impactful? Download our complete research findings and discover the specific methodologies that separate winning programs from the rest.

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1st Resource Is top notch. Their process Is totally buttoned down; you know where you are every minute. Their experience shows in their research approach, and the resulting insights are invaluable. That’s why they are a centerpiece of our ongoing market Insight work.

Pete Hayes
Principal & CMO, Chief Outsiders

The Win-Loss Analysis that 1st Resource conducted for my client had a really high impact on our priorities because it was data-oriented. It wasn’t assumption-based. Because of that, it will actually move the needle on what we do. It shined a spotlight on identifying what the issues were in a way that we could not do internally.

Sharon Spooler
Managing Partner, Chief Outsiders

Learn How Our Customer Insights Impacted
Strategy for Chief Outsiders Clients

Download our “Know More to Win More” presentation to learn about the Win-Loss Analysis we conducted for one of Sharon Spooler's engagements. Check out our blog for more about the insights work we have conduct for clients.

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We are Your Resource for Customer and Market Insights

No matter your research needs, 1st Resource can tailor a program specifically for you

Full Service Research Firm

25+ Years of Market
Research Experience

Proven Turnkey Process

Flexible Partnering Approach

Provider of Win-Loss Analysis for Chief Outsiders

We can help you achieve deep and actionable learning from customer and market insights to spark powerful, intentional change in your clients’ go-to market strategies. Learn how we can support your next engagement.

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1st Resource delivers proven market research results so that you and your clients can make informed business decisions with confidence to support your marketing strategy. Let us know how we can help and we will reach out soon.