Welcome to the 1st Resource
Home for Chief Outsiders CMO’s
We Are Your Resource for Win-Loss Analysis
With only one chance to get it right, you need a proven expert in Win-Loss Analysis. Why us?
Provider of Win-Loss Analysis for Chief Outsiders
25+ Years of Market
Proven Turnkey Process
We can help you achieve deep and actionable learning from sales wins and losses to spark powerful, intentional change in your client’s go-to market approach. Learn how 1st Resource can support your next engagement with our Win-Loss Analysis Overview. We value our relationship with Chief Outsiders and we’ve tailored our Win-Loss Analysis programs to better support CMO engagements.
Review Our Chief Outsiders Presentation
Download our presentation from the Annual Meeting to read more about the Win-Loss Analysis we recently conducted for one of Sharon Spooler’s engagements.
Take a look at our Win-Loss Analysis Benchmark Insights we have compiled over our 25+ years of experience.
1st Resource is top notch. Their process is totally buttoned down; you know where you are every minute. Their experience shows in their research approach and the resulting insights are invaluable. That’s why they are a centerpiece of our on-going market insight work.”
Pete Hayes, Principal & CMO, Chief Outsiders LLC
“The 1st Resource Win-Loss Analysis had a really high impact on our priorities because it was data-oriented. It wasn’t assumption-based. Because of that, it will actually move the needle on what we do. It shined a spotlight on identifying what the issues were in a way that we could not do internally.”
Sharon Spooler, Area Managing Partner, Chief Outsiders/CMO, Isos Technology
“The Win-Loss Analysis from 1st Resource is amazing. If we just get one more sale because of what we learned here, it will have a tremendous ROI for our business. And, I so firmly believe we will get way more than one sale based on what we learned.”
Thad West, Co-Founder and CEO, Isos Technology, a Chief Outsiders client