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Bringing Win-Loss Analysis Within Reach of Lower Mid-Market Clients
In a CMO or CSO engagement, you want tools that have impact, but your toolkit must fit the engagement. That usually involves limited time and budget. You need to move fast and deliver value, while minimizing incremental budget.
1st Resource Is top notch. Their process Is totally buttoned down; you know where you are every minute. Their experience shows in their research approach, and the resulting insights are invaluable. That’s why they are a centerpiece of our ongoing market Insight work.
Principal & CMO, Chief Outsiders
The Win-Loss Analysis that 1st Resource conducted for my client had a really high impact on our priorities because it was data-oriented. It wasn’t assumption-based. Because of that, it will actually move the needle on what we do. It shined a spotlight on identifying what the issues were in a way that we could not do internally.
Managing Partner, Chief Outsiders
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No matter your research needs, 1st Resource can tailor a program specifically for you
25+ Years of Market
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Provider of Win-Loss Analysis for Chief Outsiders
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1st Resource delivers proven market research results so that you and your clients can make informed business decisions with confidence to support your marketing strategy. Let us know how we can help and we will reach out soon.