Sales Win-Loss Analysis
Uncover the Real Reasons Behind Your Wins and Losses
Improving sales win rates requires understanding the real drivers behind every outcome—especially your losses. Drawing from 25 years of win-loss expertise, 1st Resource partners with product marketing and sales teams to uncover the practical, behind-the-scenes insights that reveal what's actually influencing buyer decisions. We don't just deliver data; we provide a strategic roadmap that product marketers and sales leaders can use to drive measurable improvements in sales performance.
New Research: The Product Marketer's Win-Loss Reality Check
Most companies recognize win-loss analysis as valuable, but here's what our latest study uncovered: the majority of product marketing leaders rate their programs as only "somewhat effective."
Why the disconnect? Organizations are relying on methods that consistently underdeliver, including CRM data pulls, sales-generated reports, and internal interviews that rarely capture the candid feedback needed for real improvement. The programs that succeed secure executive buy-in, run continuous processes, and most importantly, use neutral third parties to conduct customer interviews that unlock the honest win-loss insights you need.
Ready to transform your win-loss program from "somewhat effective" to genuinely impactful? Download our complete research findings and discover the specific methodologies that separate winning programs from the rest.
Transform Customer Insights into Winning Strategies
Our research team brings over 25 years of market research expertise and real-world business experience to every engagement. We don't just collect data; we transform customer insights into actionable competitive and sales strategies that drive confident business decisions and measurable results.
1st Resource is top notch. Their process Is totally buttoned down; you know where you are every minute. Their experience shows in their research approach, and the resulting insights are invaluable. That’s why they are a centerpiece of our ongoing market Insight work.Pete Hayes
Principal & CMO, Chief Outsiders
Ready to Discuss your Win-Loss Program?
Get the clarity you need to close more deals.
Turn your toughest losses into tomorrow's wins. Reach out to a 1st Resource expert today.
Download our Win-Loss Quick Reference Guide to see how our neutral, third-party approach delivers the candid win-loss insights you need.
