View Post

The 37 Yard Missed Field Goal

Stu Perlmeter Leave a Comment

I think I speak for just about everyone I know in saying I’m tired of rehashing the election results. We were all surprised by the outcome, and as we all know, the pollsters had it wrong.

View Post

When Research Goes Wrong

Stu Perlmeter Leave a Comment

In Market Research, there is a certain flow to how projects get defined. Early on, a project is defined as a quant project, a qual project, or maybe a combination of elements. Often this definitional process is right and good and yield the results for which it was intended.