It’s fascinating how business buzz words and phrases pop in and out of use. Here are a few: “At the end of the day”, “core competency”, “think outside the box” and “take ownership”.
In listening to music, we love to follow a great melody. Whether it’s a piece we know or one that’s new to us, we enjoy the return to the “chorus” that the verses inevitably come back to. We do that just by active listening. It strikes a chord in us and connects us to something deep within us.
You would be hard-pressed to name a couple of themes in business that have received more attention over the past few years than Performance and Accountability.
For Marketing and Sales leaders, it’s not always obvious when there is a need for externally generated market insights to learn and grow from a challenging business situation. From a careful look at new business opportunities, to a general market outlook, there is a wide range of cases that can benefit from market intelligence.
Strategic planning is a vital part of any business and every year it should lay the foundation for your business’ goals and how you will approach them. Market insights, when properly analyzed, lead to a better business strategy.