You would be hard-pressed to name a couple of themes in business that have received more attention over the past few years than Performance and Accountability.
For Marketing and Sales leaders, it’s not always obvious when there is a need for externally generated market insights to learn and grow from a challenging business situation. From a careful look at new business opportunities, to a general market outlook, there is a wide range of cases that can benefit from market intelligence.
Strategic planning is a vital part of any business and every year it should lay the foundation for your business’ goals and how you will approach them. Market insights, when properly analyzed, lead to a better business strategy.