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Category Archive

Pining for Trees

Stu Perlmeter March 13, 2018Leave a Comment

We’ve all head the expression, “Can’t see the forest for the trees.” When you hear this, it usually means that someone has a blind spot. Could that apply to you …

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Growth is for Grownups

Stu Perlmeter February 22, 2017Leave a Comment

Developing new growth ideas can be exciting, but at the same time fraught with risk. What can be better than leveraging the unique competencies of your organization to solve customer problems in a way that no one in the marketplace is currently doing?

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Enjoy Your Planning Retreat

Stu Perlmeter February 1, 2017Leave a Comment

All great questions that beg great answers. Don’t let your lack of preparation spoil the party.

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The Market Intelligence System

Stu Perlmeter July 31, 2016Leave a Comment

There are many different ways to define market intelligence, but the 1^st Resource Social Intelligence Method takes a slightly different approach. We believe that considering the “human factors” of how people make decisions puts more meaning behind the findings.

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Association Member Research
Customer Insights
Customer Satisfaction
Due Diligence
Market Opportunity Analysis
Market Research
Win Loss Analysis

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Elizabeth Lones, Qualitative Specialist

Elizabeth has a passion for understanding customer experience and getting to the deeper levels of what drives decisions and loyalty. She brings over 20 years of interviewing and writing experience. Her technical background is in pharmacy, medical writing and technical writing. Elizabeth earned a BA in English from Kent State University. In her spare time, she is very active with her family.

Kelly Flynn Eisner, Qualitative Analyst

Kelly Flynn Eisner brings creativity and depth to each project she undertakes. She has been providing insightful qualitative and quantitative market research analysis for over 18 years, in a variety of industries and settings. Previously, she served as VP of Market Research at Universal Pictures, Universal City, CA. Kelly earned a BA in Government/Political Science from Harvard University.

Carol Kauder, Qualitative Analyst

Carol brings a journalistic sense of inquisitiveness and objectivity to understanding the customer perspective. She honed her skills as a journalist, as the director of insights for Radar Communications, and as a branding and innovation strategist at Egg Strategy, working with brands such as Intel, HP, General Mills, WD-40 and Columbia Sportswear. Carol earned her MA in journalism from the University of Colorado and a BA in English from Oberlin College. Carol embraces the Rocky Mountain lifestyle as a competitive cyclist and an avid telemark skier.

Heather Kramer, Project Manager

Heather’s passion for details, along with a strong sense of organizational and management skills keep 1st Resource projects running smoothly. Heather has spent much of her career in the software engineering field where she has been instrumental in product development and management. She earned a BBA in Business Analysis from Texas A&M University. Heather spends her spare time cheering for her daughter, who competes in distance swimming events.

Paul Houston, Senior Competitive Analyst

Paul is a highly skilled researcher and analyst with a special expertise in industry competitiveness and competitive analysis; Paul has served on the Board of the Society of Competitive Intelligence Professionals (SCIP). He is also skilled in human resources and executive recruiting across a broad range of industries. Early in his career, Paul served as a Navy Intelligence Officer. He was awarded a BS from the United States Naval Academy and an MBA from the Daniels College of Business at the University of Denver. He is an avid follower of geo-political events and is actively involved in local issues.

Susan Geiser, Senior Quantitative Analyst

Susan brings over 25 years of experience in working with clients to determine their research needs and design custom methodologies to obtain actionable answers. She has helped numerous clients across the non-profit, professional services firms, consumer packaged goods, and technology industries. Susan earned an MBA in Marketing Research from the University of Minnesota and a Certificate in Applied Sensory Science and Consumer Testing from the University of California, Davis. In her free time, Susan likes to travel, read, hike, and volunteer.

Janet Flesch, Senior Analyst

With a laser focus on actionable customer insights, coupled with strategic market assessment and analytics, Janet has managed and launched brands both nationally and internationally in consumer packaged goods, telecommunications, and entertainment. Her areas of expertise include results-oriented strategic marketing, branding and positioning, research and analysis, and customer experience and insights. She holds an MBA from Indiana University and a Bachelor of Science in Marketing from Miami University. She is involved in several non-profit organizations. In her spare time, she enjoys adventure travel, fly fishing and skiing with her family.

Rebecca Hoskins, Senior Analyst

Rebecca’s core areas of expertise are within the healthcare industry including strategy development and execution, market research and intelligence, organizational performance, process improvement, and strategic communications. Rebecca is a natural leader with 20 years-experience successfully managing complex, high-visibility strategic initiatives and interdisciplinary teams. As a seasoned facilitator and educator, Rebecca has taught dozens of seminars, facilitated focus groups, and led forums with all types of audiences. She has a Bachelor of Science in Journalism degree from Northwestern University. Rebecca’s exceptional photography skills have propelled her into a part time portrait business.

Bruce Stouffer, Senior Analyst

Bruce has spent the last 25 years identifying market needs and developing and implementing programs in a variety of industries to profitably exploit opportunities. He has held numerous senior executive level sales and marketing positions in technology companies and software, hardware and consulting businesses. He earned an MBA from the University of Michigan and a BS in Economics from Cornell University. Bruce has taught Marketing and Sales Management courses at the university level and serves on the board of directors for several companies and non-profit organizations. He is an avid sailor; his racing team competes near his home in Santa Barbara.