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Growth is for Grownups

Stu Perlmeter Leave a Comment

Developing new growth ideas can be exciting, but at the same time fraught with risk. What can be better than leveraging the unique competencies of your organization to solve customer problems in a way that no one in the marketplace is currently doing?

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Choosing a Market Intelligence Partner

Stu Perlmeter Leave a Comment

For Marketing and Sales leaders, it’s not always obvious when there is a need for externally generated market insights to learn and grow from a challenging business situation. From a careful look at new business opportunities, to a general market outlook, there is a wide range of cases that can benefit from market intelligence.

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Success Journeys

Stu Perlmeter Leave a Comment

How Win-Loss Analysis leverages success ~ We hear so much about the customer journey. Mapping this journey becomes the centerpiece of the marketing effort, aimed at reaching, nurturing and delivering the customers who score appropriately to the sales effort.

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The 37 Yard Missed Field Goal

Stu Perlmeter Leave a Comment

I think I speak for just about everyone I know in saying I’m tired of rehashing the election results. We were all surprised by the outcome, and as we all know, the pollsters had it wrong.