Developing new growth ideas can be exciting, but at the same time fraught with risk. What can be better than leveraging the unique competencies of your organization to solve customer problems in a way that no one in the marketplace is currently doing?
All great questions that beg great answers. Don’t let your lack of preparation spoil the party.
If you’ve considered the need for sales and marketing due diligence as part of the acquisition or funding process, you are making a sound decision.
If you’re on the buy-side of an acquisition, you have the daunting task of vetting all the value elements that are propelling the deal forward.
If you are participating on the buy side of a deal, there are many obstacles to clarity. Whether you are looking at it from a strategic or financial perspective, there are many landmines to avoid. An obvious one is gauging the future.
For Marketing and Sales leaders, it’s not always obvious when there is a need for externally generated market insights to learn and grow from a challenging business situation. From a careful look at new business opportunities, to a general market outlook, there is a wide range of cases that can benefit from market intelligence.
How Win-Loss Analysis leverages success ~ We hear so much about the customer journey. Mapping this journey becomes the centerpiece of the marketing effort, aimed at reaching, nurturing and delivering the customers who score appropriately to the sales effort.
I think I speak for just about everyone I know in saying I’m tired of rehashing the election results. We were all surprised by the outcome, and as we all know, the pollsters had it wrong.
How agile leadership depends on customer voices ~
You may wonder if this is yet another rant about Win-Loss Analysis. Well, it is – sort of. To take a 50,000-foot view, there are two camps: one that believes Win-Loss Analysis is un-necessary and another that sees it as a vital component to a marketing and sales organization. The true believers are already doing it, and hopefully reaping the results; the nay-sayers are doing their best to succeed without it.
There are many different ways to define market intelligence, but the 1st Resource Social Intelligence Method takes a slightly different approach. We believe that considering the “human factors” of how people make decisions puts more meaning behind the findings.